Asia’s biggest girl group (and essentially the world as the U.S. doesn’t have any girl groups, despite the Pussycat Dolls making a comeback) Girls’ Generation shook up the model by releasing their new single “The Boys” in two versions in English and Korean. The girls showed how serious they were about the release teaming up with powerhouse American record label, Interscope Records, for the release. While it turns out the song was not actually promoted and is not a proper English release, it could start a new trend with K-Pop groups when they release.
The song was produced by Teddy Riley, who has worked with Michael Jackson and Lady GaGa, and had the potential to really stray from typical K-Pop music as seen by his attempt with the K-Pop group Rania (who I’ve posted about before) who he quickly left when it became clear how much he did not understand Korean culture causing drama online and badmouthing other groups–a big no no. If there’s drama in K-Pop, its all behind the scenes; now if that’s a good or bad thing is another discussion, but Riley was totally out of line.
Moving on, “The Boys” is a slice of exciting electropop with a cheerleader, “Hollaback Girl” sound. The girls sound great in both English and Korean, but it should be noted the girls were probably processed heavily for their English pronunciation although there are two members who are American-born!
Maybe we’ll see a day when Girls’ Generation has a proper English release, but for now, we’ll have to make due with “The Boys” and the Korean performances. But the deal with Interscope and the fact that music journalists are getting press releases about them gives indication of something bigger–one day. For now, we’ll just see them continue to conquer Asia. Check out the music video and performances (I LOVE that choreography at the beginning when the music kicks in!) below: