FLORENCE WELCH TALKS NEW ALBUM TO NYLON MAGAZINE

The incredible Florence Welch is on the cover of Nylon Magazine (photos pasted from the shoot are blended to the left, click to enlarge) talking about her new Florence + The Machine albumShe given us some information about the creative concepts behind the music as well as a producer for the album. Pretty cool that she’s giving this info to American magazine Nylon! Find out her connection with Adele and more with some quotes regarding the new album. It all sounds amazzzzzing so be sure to check it all out after the cut!

Florence spoke about some very interesting, very complex ideas regarding her new album:

A lot of the songs on the new album are about imaginary things, things that you can’t touch — ghosts and rumors, my dead grandmother, things visiting you in a dream.

It still feels like I’m very much drawn to dark metaphors in the new songs,” Welch explained. “It always feels like as if with each song you write, you’re trying to understand something about yourself: Why am I this way? What’s wrong with me? It feels as if there’s still a lot of questioning left to do. Just because I’m happy in my relationship, I’ve still got issues to deal with. I’m going to be 25 and I feel like, well, I’ve got to be a grown-up now. I feel like your life is sort of always a battle between safety and freedom. You know: Do you want to throw yourself into something head first, or do you want to be cautious?

It’s always refreshing to hear people around my age (4 years?) still confused about who they are at this point in life. Just saying.

Producer Paul Epworth, who is responsible one of this year’s top tracks Adele’s “Rolling In The Deep” as well as several songs on Florence’s debut album including my favorite “Raise It Up (Rabbit Heart),” spoke about his work on the upcoming album:

I think the last four tracks we did for the next album is some of my best work ever. The new record is much more coherent. It’s more bombastic, kind of an Animal Collective, Kate Bush, super-heavy rock kind of thing. It could only be Florence. She’s found a new backdrop against which to set her tales of unrequited love and devils and Tim Burton-esque romantic stories. She’s more relaxed, more level. This time, it’s more about the battle between her head and her heart and that transition everyone goes through in their midtwenties, where you let go of the chaos of your youth. I think she’s ready to take on the world with this record.

He said two VERY KEY phrases in this quote. The first is “more coherent” which I definitely agree that while her first album Lungs was brilliant, it did lack some coherency and some songs really fell short and seemed out of place in comparison to others. That’s typical for a debut artist who probably had a lot of thoughts and older material waiting to be recorded. This new album will be all fresh and recorded within recent time so it should all have a much more collective feel which I’m really excited about.

Also, he said she’s ready to take on “the world.” THE WORLD!! After conquering her home country and then the notoriously difficult (and largest) American market with a somewhat awkward release by having the album out, then getting a Julia Roberts movie song synch, then performing at the VMAs, then getting a Glee spot, then performing at The Grammys, there wasn’t a specific BAM! moment for Florence but she’s still definitely HERE. With the new album, she should be able to have a worldwide release that will be successful all over. I would probably advise to release a week earlier in The UK and then America (or vice versa) so she can do as much promotion as possible, but I have a feeling this new album could be massive.

If you remember my post earlier this year about her new album, you’ll know there’s electronic and hip-hop influences in this album. As well as a possible Kayne West collaboration. Florence is coming in 2011 and everyone better watch out!

What are your thoughts on Florence’s new album? Lets discuss in the comments, I always respond.

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