Well it finally happened to me and it might just happen to you after hearing this track–I finally jumped on the Korean Pop bandwagon. I dabbled in it a little with The Wonder Girls and 4Minute, but I’m falling hard for the 7-girl group After School‘s incredible single “Because Of You.” (And how cute are they?!)
In one of the most interesting and atypical tracks I’ve come across in awhile, is a true gem of a track. Hear it below.
The song seems to start out just as any electronic ballad would…introduction with rain, tinkling piano melody, some autotuned lyrics, and then the group’s lead singer (I believe its Kahi at the beginning?) BUT THEN a stomping bass line comes in with one of another member taking over as a rap with that same autotuned ad-libs complimenting the rap SO well! Then comes one of the few Korean words I know “Appa” meaning dad…meaning at some point she’s talking about her dad, his dad, or calling him daddy…hot.
The chorus then bursts in with electropop goodness and while I can’t understand a word they’re saying I’m singing along and feeling like I dance along. The harmonies on the track are truly excellent, and see the group do some really interesting and memorable combinations of rap and singing. Very cool.
The track continues with the next verse having the same pumping bass line with the piano melody that works so well. Along with the English rap, which sounds very polished and not just throwing in some English words for a wider appeal. Great job on that aspect in particular girls!
This track really is something special and if a mainstream English artist took the approach this song does it would DEFINITELY be a hit. I think it’s just a matter of someone catching this track and then introducing it into American pop music. Just wait…unless someone like 2NE1 or The Wonder Girls do it with their upcoming English debut albums…then the American takeover will have truly begun.
People get really attached and excited about these Asian artists and after watching a performance of “Because Of You” (which I’ve posted under the track) is already making me really interested in these girls. I downloaded their lead singers’ Kahi EP, which is similarly excellent to this material, and I already want more from After School!
In the meantime, check out this track and performance and let me know what you think. So far in the 3 Songs of the Days we’ve had British, American, and Korean artists…what’s next? Stayed tuned…