Jennifer Lopez is coming hard! In the past 24 hours, 3 songs have leaked from her and as well a teaser video. While the leaks were probably not 100% intentional (they might have been…read on why) putting out a video was an extremely smart move by Jen’s people. With American Idol promos everywhere (especially on FOX where several playoff football games have been playing) which is having people regain interest in her and then having content for people to see and listen to will put all the pieces in place for her to have the best chances for a successful musical comeback.
Musically, what we got from JLo was the full version of “Good Hit” as well as a new cover song “Venus” by Shocking Blue. “Good Hit” is a very fun, sassy, 808-heavy track (which has a beat somewhat similar to Diddy & Keyshia Cole‘s “Last Night) that has Jen’s voice covered in autotune. The Tricky Stewart & The-Dream produced track is good, but it definitely should stay for the viral purposes. If the song happens to get picked up by radio, they should push it but for the meantime the song isn’t as hot as what else is on radio nowadays and would get overlooked quickly.
As well, we got a listen of Jennifer’s take on the now famous Gilette Venus shaving razor’s jingle which was actually a real song by Shocking Blue simply called “Venus.” Again, not necessarily single material but this song will have its purpose because this song is reportedly being used for the upcoming commercials. Another great move on Jennifer’s part because people will be hearing her voice and style again making them ready and interested for more to come from her. I like this new version and its a nice updated version of the song. Nothing particularly remarkable about the RedOne produced track, but it will work great as a jingle and should make its mark in that sense.
But what was REALLY exciting with Jenny Lo was the teaser for the upcoming viral video “Good Hit.” The video is very iconic in its own way with a lot of memorable looks and ideas. First the fashion is particularly interesting from Jennifer & her dancers all in leopard tights, and then Jen in a blue leopard romper, all on the borderline of silly. Yet it never crosses that line and completely works making everyone look incredible. And then there’s the DANCING. All I can say is YES! Using hair dryers as props to not only make themselves even hotter but making some really interesting looks bring the dancing to the next dimension and is forcing everyone to bring up their game! Jennifer & co move their bodies and whip their hair every which way in high heels on small stools showing really impressive choreography that we’ve been needing to see from this once reigning diva! I dare say this could be the most iconic dance video we’ve seen since Beyonce‘s “Single Ladies (Put A Ring On It)” video, and I’m saying this only from the teaser! If this video catches on, expect at the very least some MTV Video Music Award nominations; if not wins for Jenny.
So take a listen to “Venus” below and BE SURE to watch the teaser video and hear “Good Hit” What are you thinking about Jennifer? Is she coming hard enough??