When she’s not making music with the Black Eyed Peas that sounds like the trashy club remixes my local radio station plays at 5 AM, the band’s singer is still racking up huge endorsement deals–the latest being for Dr. Pepper.
But the focus of this post is not the commercial, but the music used in the commercial of course. The song I wanted as a single all along but never was “Here I Come” is used in the commercial, 4.5 years after it was originally released on Fergie’s surprisingly eclectic and awesome debut album The Duchess. This song should actually be called the king of advertising music since it’s been used for several big promotional spots including Motorola products, the show Ugly Betty, the movie Confessions of a Shopaholic, and the CW channel leading to the song get up to #122 on the Billboard Hot 100 (meaning it was #22 on the Bubbling Under chart) without any type of official release.
Well the song, which is heavily sampled from The Temptations‘ “Get Ready,” is being used once again despite never being released, though as seen from the Bubbling Under position there was interest in it! I personally think this was one of the best songs from The Duchess. The song truly had a classic sound that the radio could have used (although minus “Fergalicious” the single choices from the album were great–remember London Bridge, Glamorous, Big Girls Don’t Cry, and Finally? Well you probably don’t remember Finally…). Elton John agrees with me and he even joined Fergie Ferg & will.i.am for a performance at Fashion Rocks in 2006 which I’ve posted below.
In summary, when you’re done making crappy poppy techno Fergie…make another solo album stat. And make it really soon. Check the (kinda awkward…really Fergie, why are dressed in what my grandma would wear if she was playing dominatrix? And that was not a whole can…) commercial and then the Fashion Rocks performance after the cut: