USING ARTISTS TO GET YOUR MASH-UP ON A POPULAR BLOG

Hey mash-up artists, want to get featured on Perez Hilton? I got a hint: use one of his favorite artists. In a chat with mash-up duo The Jane Doze (more on that coming soon), we explored the idea of getting featured on blogs looking particular at the relationship between “Vampire Diaries” actress and hopeful singer Kat Graham and controversial blogger Perez Hilton. He features her frequently on his site with posts about her music career and had a spot at his SXSW show. And with Perez’s love of Graham, several mash-up artists have benefited as well.

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MASH-UP ARTIST 3LAU LOOKS TO MAKE A DIFFERENCE SELLING NEW REMIX

With the mindset of turning their love of electronic dance music into something positive, popular mash-up artist/remixer/producer 3lau is looking to raise enough money to start a school in an underprivileged country. Last night (April 23), 3lau released the video where he explains how fortunate he feels for his education as he attends a great school of Washington University in St. Louis. He wants to grant this same blessing to those less fortunate and is looking to his fans to make this a reality in conjunction with the Pencils of Promise charity. Can he do it?

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K-POP GROUP SHINEE RELEASE MASH-UP SINGLE

One of South Korea’s most popular groups SHINee (who performed in New York’s SM Town concert in Madison Square Garden that I reported on for Billboard) has made their Korean comeback with an extremely interesting lead single. The group has combined two tracks on their new EP “Sherlock” to create a proper mash-up track that shares its title with their EP. Their comeback single combines two tracks “Clue” and “Note” to make an extremely strong and catchy single. Check it out after the cut.

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MASH-UP DUO THE JANE DOZE GET TO SXSW WITH UNIQUE KICKSTARTER PLAN

Attending SXSW last year as spectators, The Jane Doze (@thejanedoze) knew they wanted to come back as performers. Once offers to play came in, the pop music mash-up duo did not have the resources to make their SXSW dreams a reality.  A self-run and self-sustaining act, they turned to Kickstarter for the first time with a unique twist.

“We really pay attention to our interactions with fans and people via social media so when we did the Kickstarter campaign it was really important to focus on the rewards we were offering and make it standout from other campaigns people were doing,” says one half of the act Jen Mozenter, who works in Digital Marketing at Columbia Records.

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BIGBANG WINS WORLDWIDE ACT EMA AWARD OVER BRITNEY SPEARS & OTHERS

Well this is sure an indication K-Pop has hit HARD! BIGBANG, the five-member K-Pop boyband created in 2006 and one of South Korea’s biggest acts, snagged the Worldwide Act Award at the European MTV Awards this week. Their competition was relatively tough as they represented South Korea/Asia against Abdelfattah Grini (Africa/India/Middle East), Lena (Europe), Restart (Latin America), and the biggest competition from Britney Spears (North America). Check the video of their win  below and why I think the award is totally legitmate after the cut.

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MUST READ: GOOGLE PLANS K-POP CHANNEL, AND MORE? (WSJ)

Well anyone who watched YouTube could see this a big “DUH!” but I, for one, am surprised its actually happening. Click on THIS GREAT ARTICLE from the Wall Street Journal about Google (who owns YouTube) meeting with Korean IT execs. If numbers alone are anything to go by, then Google is making a GREAT move by working with them on creating a channel. Those videos get too many views in the U.S. to ignore! Do we all remember the 20. 6 million viewed sensation that was 4minute’s HyunA? Need a reminder? Please click here.

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GIRLS’ GENERATION RELEASE FIRST ENGLISH SINGLE “THE BOYS”

Asia’s biggest girl group (and essentially the world as the U.S. doesn’t have any girl groups, despite the Pussycat Dolls making a comeback) Girls’ Generation shook up the model by releasing their new single “The Boys” in two versions in English and Korean. The girls showed how serious they were about the release teaming up with powerhouse American record label, Interscope Records, for the release. While it turns out the song was not actually promoted and is not a proper English release, it could start a new trend with K-Pop groups when they release.

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